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UP Travel
Project type
Photography, Video,
The iFi iTraveller UP project brought a new kind of product to life — a premium, travel-ready accessory designed to complement the lifestyle of modern audiophiles. My creative approach focused on highlighting the sleek form factor, functional elegance, and the thoughtful design that makes this travel case the perfect companion for iFi’s portable audio gear.
Through clean, product-focused visuals and a minimalist presentation style, the goal was to communicate practicality without compromising on aesthetics. The compact silhouette, refined textures, and sturdy construction were emphasized to reflect the same level of detail and quality found in iFi’s audio hardware.
This project demonstrates how even a small accessory can reflect a brand’s identity — merging utility with design, and convenience with premium craftsmanship.
